THE BRAND EDIT · CASE STUDY 01Apply Pressure
With Rachael
INDUSTRYAthlete Wellness
SERVICE LINEThe Brand Edit
REVENUE$50k-$100k
STAGEGrowing & Scaling
"There is great value in having a clear visual palette for your brand's identity. Viewers need to see your page and immediately understand who it's for."
Rachael · Apply Pressure
THE BEFORERachael came to us in the growth stage of Apply Pressure, an athlete wellness brand. Her business was moving. Her visuals weren't keeping up. The brand was unclear on the outside, and she knew that the disconnect was slowing her down.
THE PARTNERSHIPWe designed a collaborative branding shoot that captured Rachael's personality, her tone, and the mission of Apply Pressure. The strategy, planning, and creative direction gave her something she hadn't had before: a framework she could show up in confidently.
THE TURNING POINT"I wanted to establish myself as the face of my brand and create really strong, memorable, and visually appealing branding photos to encapsulate what Apply Pressure entails and who it's for."
THE AFTERWhat Rachael named as changed:
More confident on socials
Excited to show up publicly
Posting more consistently
Showing her face more
Better website confidence
Easier content creation
Using visuals across multiple platforms
Results she can name:
More engagement across platforms
More inquiries into the business
Faster "yes" decisions from prospects
Comments on the elevation of her brand
WHAT SHE'D TELL SOMEONE ON THE FENCE"Sometimes having to do it all alone can be overwhelming and prevent you from unlimited growth."
Rachael · Apply Pressure
VISUALS IN USE
VISUALS IN USE
