THE BRAND EDIT · CASE STUDY 02Kassidy Lynne Social
With Kassidy
INDUSTRYSocial Media Management
SERVICE LINEThe Brand Edit
REVENUE$100k-$250k
STAGEGrowing & Scaling
"It was unlike a photoshoot I've done before because Makayla was actually invested in the whole process from my inspo to where the images would be used after the shoot was over."
Kassidy · Kassidy Lynne SocialTHE BEFOREKassidy had just rebranded and launched a new website. Her old photos hadn't caught up. The visual identity was ahead of the imagery, which meant her positioning suffered even though her strategy was solid.
THE PARTNERSHIPThe pre-shoot process was what Kassidy named as most valuable. Full creative alignment before the shoot day meant she walked in confident about what she'd receive. Every image was tied to how it would be used across her website, social platforms, and client deliverables.
THE TURNING POINT"I had new branding and a new website, and the photos were behind where the current branding was."
THE AFTERWhat Kassidy named as changed:
More confident presenting her brand
Excited to show up publicly
Felt more aligned attracting the right clients
Posting more consistently
Better website confidence
Easier content creation
Using visuals across multiple platforms
Results she can name:
More engagement across platforms
Comments on professionalism and elevation from her network
WHAT SHE'D TELL SOMEONE ON THE FENCE"Do it. You will love the result. You'll also get so much more than just photos: you'll gain confidence, insight into how you can grow your brand, and community with a professional who is dedicated to more than just sending you a one-off album."
Kassidy · Kassidy Lynne Social
VISUALS IN USE