THE CONSTRUCTION EDIT · CASE STUDY 08Koda Patios
With Jackie
INDUSTRYPatio Covers + Outdoor Living
SERVICE LINEThe Construction Edit
BEFORERelying on builders' phone photos
STAGEPortfolio-first
"I didn't have to rely on the builders to take good photos, and I was able to get better quality before and after photos."
Jackie · Koda Patios
THE BEFOREKoda Patios builds patio covers and outdoor living spaces across the Las Vegas valley, and they install a lot of them every month. The work was strong. The documentation of it wasn't.
Project photos depended on whoever was on site, usually the builders, snapping pictures on their phones between tasks. Their ads ran mostly on static photos and promotional posts, and every install that wrapped up was another finished space with little to show for it.
THE PARTNERSHIPWe built a documentation plan around Koda's install calendar. Instead of one shoot at the end, we scheduled site visits around the installs themselves, capturing each project before and after so the transformation was always on camera.
What surprised her most: "No surprises. Makayla was very informative the whole time, so I could understand the process."
The most valuable part of the experience: "Being informed from start to finish."
THE TURNING POINTKoda came to us through a client referral. They needed a steady supply of real project content, captured before and after every install, that could actually bring in the next customer.
THE AFTERWhat Jackie named as changed:
Better quality before and after photos
No more relying on builders to take project photos
Stronger social media presence
Stronger Google presence
Results she can name:
40% lower cost per lead conversation with Archive video vs. static ads
$10.22 per messaging conversation from video, vs. $16.90 from static posts
958 messaging conversations from Archive video creative
WHAT SHE'D TELL SOMEONE ON THE FENCE"No need to be. This will help improve your social media."
Jackie · Koda Patios
VISUALS IN USE
VISUALS IN USE
