THE CONSTRUCTION EDIT · CASE STUDY 07Centurion Construction
With Eric
INDUSTRYGeneral Contractor
SERVICE LINEThe Construction Edit
REVENUE$1M-$2M
STAGEPortfolio-first
"I wouldn't tell them anything. I would show them mine and then push them off the fence to do it."
Eric · Centurion Construction · Las Vegas
THE BEFOREEric had been building luxury projects for years. His portfolio was hard-earned. His documentation of it was not.
His own words on the state of his portfolio before: "A hand crafted, hodgepodge, thrown together, half ass mess that a 1st grader did."
THE PARTNERSHIPWhat surprised him most: "I didn't know what to expect but the end result was shocking and made me proud of my hard work."
The most valuable part of the experience: "The ease of the collaboration to get the finished product which I didn't have a vision for."
His summary of the process: "Smoothest thing I ever did."
THE TURNING POINT"I couldn't present my projects the way they came out and I felt I was doing myself an injustice. I wanted a professional to do that and present it correctly on my website that I use as a portfolio."
Eric came in reluctant. He said so plainly: "I'm not a picture guy but she talked me in to it and looking back, the best thing I ever reluctantly did." That reluctance is worth naming, because it is the most common hesitation we hear from builders. Getting Eric to yes was not a sales conversation. It was a decision conversation.
THE AFTERWhat Eric named as changed:
More confident presenting the portfolio
Clearer sense of what makes the work stand out
Excited to share the work publicly
Felt more aligned attracting the right clients
What changed externally:
Website updated with new project pages
Social media presence built and refreshed
Google Business Profile refreshed
Results he can name publicly:
More inquiries
Comments from clients and industry peers
Wins he can attribute to how the work is being shown
WHAT HE'D TELL SOMEONE ON THE FENCE"Just do it"
Eric · Centurion Construction
VISUALS IN USE
VISUALS IN USE
